Corporate identity (CI)
A clear promise to the field, expressed as a brand
Robustech’s corporate identity reflects shipboard equipment and facilities, EPC, and O&M—communicating consistent visual trust to customers and stakeholders.
Aligned with “Innovation For Creation,” color, typography, and clear-space rules are designed to apply with the same quality across digital, print, and signage.
CI 핵심 메시지
Robustech CI is
the essential visual system
that represents
our brand image.
Color system
Primary blue and deep tones signal technical trust and safety; supporting grays support clarity. Final palette can be adjusted once the brand guide is approved.
Primary Blue
- Pantone
- 285 C (sample)
- CMYK
- C100 M65 Y0 K0
- RGB
- R0 G114 B206
- HEX
- #0072CE
Deep Navy
- Pantone
- 289 C (sample)
- CMYK
- C100 M85 Y40 K52
- RGB
- R0 G38 B62
- HEX
- #00263E
Steel Gray
- Pantone
- Cool Gray 10 C (sample)
- CMYK
- C0 M0 Y0 K55
- RGB
- R99 G102 B106
- HEX
- #63666A
Mist Gray
- Pantone
- Cool Gray 1 C (sample)
- CMYK
- C0 M0 Y0 K10
- RGB
- R230 G231 B232
- HEX
- #E6E7E8
White
- CMYK
- C0 M0 Y0 K0
- RGB
- R255 G255 B255
- HEX
- #FFFFFF
Clear space
Maintain minimum clear space around the logo (often one-quarter to one-half of the logo height) so it does not collide with other elements. Exact grid values can be published once the CI manual is finalized.
CI 적용 형태
CI 디자인 원칙
-
Innovation
Technology-first identity
Clean geometry and spacing keep the mark legible in digital and field environments.
-
Trust
A promise to partners
Stable tones and contrast reinforce commitments to quality, safety, and schedule.
-
Clarity
Clear communication
Consistent typography and color contrast improve readability across web, documents, and signage.
Font
Default web and document typefaces and weights follow the CI manual. Licensed font packages can be linked below when ready.
